in search of a real silly rabbit

Trix is looking to replace their iconic silly rabbit, with one real life rabbit to help promote the launch of their new reformulated cereal, free of artificial colors and flavors. One lucky town will have their local furball featured on the cereal boxes and be dubbed the honorary Trix rabbit. The fun part? Bunnies don’t even have to be bunnies, they can be other animals disguised as bunnies. See some of the early submissions here.

Labels: , , ,


Post a Comment

<< Home
  • Breakfast of Tuesday, October 27, 2015 8:30 AM
  • Posted by Stephen Palinkas

Now your brand news diet is
chockfull of tasty tales of
Customer Experiences (CX).
Served-fresh every morning for
your daily recommended dose of
marketing inspiration. Never
sugar coated. May contain nuts.

Archives | Look back at these past bites
Topics | Taste all of these flavors