in search of a real silly rabbit

Trix is looking to replace their iconic silly rabbit, with one real life rabbit to help promote the launch of their new reformulated cereal, free of artificial colors and flavors. One lucky town will have their local furball featured on the cereal boxes and be dubbed the honorary Trix rabbit. The fun part? Bunnies don’t even have to be bunnies, they can be other animals disguised as bunnies. See some of the early submissions here.

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