Google gets pwned
Google set up a booth on the streets of Austin where passerbys could "pay" for a cupcake by sharing a branded pic with their social network. To one-up them (and brilliantly point out how people were just made pawns in giving Google free advertising on their social network) Zappos set up a booth right next to Google's asking people to pay for a happy surprise with the cupcake they just got from Google. No free advertising, just the cupcake, and out came an item from Zappos.com. Ballsy. We like that.
posted by Kristien Del Ferraro @ 8:08 AM
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