Google gets pwned

Google set up a booth on the streets of Austin where passerbys could "pay" for a cupcake by sharing a branded pic with their social network. To one-up them (and brilliantly point out how people were just made pawns in giving Google free advertising on their social network) Zappos set up a booth right next to Google's asking people to pay for a happy surprise with the cupcake they just got from Google. No free advertising, just the cupcake, and out came an item from Ballsy. We like that.
Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites