food can be scary, but not at Chipotle

The Boorito is back at Chipotle for the Halloween season. This year, if you add an unnecessary ingredient (just like Chipotle’s competition) to your costume, you’ll be able to get a burrito, bowl, salad or tacos for only $3. Proceeds go to the brand’s food foundation. To support the campaign, they’ve launched this new ad that pokes fun of the fast food industry and shows how scary some of the “food” can actually be.

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