Want free Jets tickets, Brooklyn Nets tickets or free scoops of ice cream - no problem! All you need to do is defile JetBlue's OOH advertising. Ok, so it's less like defiling and more like taking a body sized coupon off bus shelters...but you know, basically the same thing.
These crazy OOH stunts are attracting attention of New Yorkers as the brand promises to place more of the freebies around the 5 boroughs under the hashtag, #NYCTakeoff. It's not often that consumers actively search for billboards - well done JetBlue!