your life in mattress years
Mattresses are a big investment, so you can imagine people's resistance to replacing them every eight years per the recommendation of pretty much every mattress maker and retailer out there. It's understandable, eight years doesn't seem like very long . . . until you think about all that happens in your life in eight years.
Dreams, a mattress retailer out of the UK, created this really sweet and touching video ad illustrating exactly that as part of their "Replace Every Eight" campaign. Clear and effective without coming off too earnest, which is not easy to pull off.