Product placement is noting new, just watch any cable tv program and you are bound to see a few products shoved in to the plot in an awkward way so that all of your focus is on it. But, how about a product that is the official sponsor of a fictional space program. Yep, Under Armor is the 'Official Training Partner' of the theatrical mission to Mars for Matt Damon. This doesn't feel as absurd when you don't think about it too much, and may actually add a sense of realism. And, as we all know, you need some good moisture control under that space suit.