scratch responsibly

Remember when people would say that you were sexually frustrated if you scratched at the label of your favorite beer? Well apparently that's most of the country because Becks Beer (with the help of BBDO Berlin) delivered on this insight with a new label that encourages such artwork. The label has a broad soft aluminum covering that can easily be scratched for personalization.

So get your Van Gogh on and worry not about the appearance of being sexually frustrated.