job application for a free flight? yes please!

Brands have learned to take advantage of just about every social platform there is - except for one, Linkedin. Why wouldn't brands try to reach the 380 million members that frequent this professional network website? Well Virgin Atlantic is the first to capitalize on these engaged networkers with a creative promotion that solicits job applications for the promise of a free flight to London in VA's new Premium Economy Cabin. So far there have been 200 applicants.

With the pot officially stirred, we're sure that VA is the first of many brands to take advantage of this huge network of professionals.

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  • Posted by Maureen Jones

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