sentient billboard, brilliantly creepy

You're looking at the future and it's filled with inanimate objects that can read our feelings . . . maybe even some day *gasp* our minds? Creepy, yes, but think of all the marketing possibilities: Sad? Try this antidepressant prescription drug. Tired? Order delivery from Seamless so you don't have to worry about dinner.

Navigating the possibilities of this crazy world is M&C Saatchi in the UK. They're testing billboards that contain Microsoft Kinect cameras that can detect a passerby's mood and change the designs and copy of ads it presents to them. Crazy!

Labels: , ,


Post a Comment

<< Home
  • Breakfast of Tuesday, August 11, 2015 8:09 AM
  • Posted by Kristien Del Ferraro

Now your brand news diet is
chockfull of tasty tales of
Customer Experiences (CX).
Served-fresh every morning for
your daily recommended dose of
marketing inspiration. Never
sugar coated. May contain nuts.

Archives | Look back at these past bites
Topics | Taste all of these flavors