protecting the family jewels is serious business

We excitedly use our devices on a daily basis without thinking of the consequences. Hold up. Wait. What consequences?

Our devices, especially smartphones, emit harmful electromagnetic radiation (EMR) and for men who often carry their phones in their pockets it can be issue. So when men are thinking about procreating they need to make moves to protect "the boys"! Well you can thank the infamous Richard Branson for bringing "the underpants for superheroes” to the market to do just that.

Wireless Armour boxers are made of a material that shields men from EMR, but if you are imagining "the boys" in an aluminum foil sock you'd be way wrong. These boxers are not only safe, but they are soft too!

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