go on an adventure, 15 seconds at a time
Land Rover is all about "off the beaten path adventures" . . . well, that and wealthy suburban moms, but we're focusing on the former here. Instagram is a fantastic platform to tell brand stories. Combine the two and you have a solid case study of a fresh and engaging campaign.
In two separate Instagram series you can follow a couple exploring Sawtooth National Forrest (@SolitureInSawtooth) and two brothers' expedition through Kanab, Utah (@BrotherhoodOfWonderstone). The videos not only document their experience (which is visually interesting enough), but they also provide useful tips for taking on such adventures.
The content is then all stitched together in beautiful, interactive panoseries.