Bro, do you even use organic protein?
Organic Valley wants Bros to stop using synthetic proteins and go all organic, so naturally they came up with a save a bro hotline. You can now save a bro you know by submitting their Twitter handle (brononymously of course) to Organic Valley. Said bro will get a custom video message based on their bro qualities, urging them to go organic. Doesn't get much better than that.