Periscope goes to new heights

Turkish Airlines created the "world's first" live broadcast flight with Periscope, going into the cockpit, following the flight crew, and even the pre and post flight logistics so people could get the full brand experience without leaving their home. Sure, while it's easy to be the "world's first" with a fairly new platform, this is a great example of how brands can use emerging platforms to extend their brand experiences in an authentic and interesting way.

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