delicious way to cool down
Holy smokes Batman - it's McHot outside!
McDonalds creates a mash up of a vending machine and a billboard with their recent OOH campaign aimed at driving trial and buzz for McFlurries. McDonalds, with the help of JCDecaux, offered super hot folks from the Netherlands a free McFlurry when the clock struck 101.4 degrees. What a cool idea.