delicious way to cool down

Holy smokes Batman - it's McHot outside!

McDonalds creates a mash up of a vending machine and a billboard with their recent OOH campaign aimed at driving trial and buzz for McFlurries. McDonalds, with the help of JCDecaux, offered super hot folks from the Netherlands a free McFlurry when the clock struck 101.4 degrees. What a cool idea.

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