coke lost it's logo to promote equality
In the Middle East Coke has decided to remove it's logo from cans during Ramadan to encourage people to make labels apply to brands and not people. The concept was created by Dubai-based agency FP7/DXB, part of McCann Worldgroup, and certainly won't be mistaken for Pepsi even without the logos all over. Coke has not shied away from making social messages in the past, and hopefully this trend continues. Well done!