sometimes the loudest remarks are the quietest
In the wake of flashy, loud, boisterous flash mobs (thank you 2010), quiet and subtle “drop stunts” are all the PR rage. The strategy? Build a slow burn of anticipation among consumers and then POW – the reveal. The most recent example is that of Universal Pictures UK to promote “Jurassic World” where a crate labeled with a warning, “Danger! Predatory Livestock” was dropped in the middle of London Waterloo station. The brand revealed the container contents which included mobile integrations, props and more - only after social media was all a buzz.
Nifty and clean says we.