We've said it before, and we'll say it again: packaging is everything. So what's better than nicely designed packaging? Oh, just functional packaging that unlocks a super cool experience. Recently Oakley Australia put their Pro Vision sunglasses in packaging that dubbed as a Google Cardboard VR experience featuring first person footage from the helmets of Oakley athletes, so regular 'ole consumers can experience what it's like to be in their sunglasses.
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