help, one tap away

PTV Donation Posters from Jake Barrow on Vimeo.

Public Transport Victoria teamed up with homeless youth charity, Ladder, to make it easy for Melbourne commuters on their way home help send one of their over 25,000 homeless youth home too. All they had to do was tap their metro card, an action they do every day to get on the train, on an interactive billboard and a donation was made. Simply beautiful!

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