groceries go incognito

What would you do if you're an Italian Grocery Store in Russia and there's an embargo on some of the imported foods you sell? You probably wouldn't take out a billboard advertising said food, right? Uuuuunless the billboard senses (via image recognition technology) when a member of the Russian Authorities walks in front of it and disappears. Say wha? Yeah, that's exactly what the grocery store, Don Giulio Salumeria, did in Moscow. And, when a regular 'ole pedestrian walks by, they see an ad that says "Forbidden Italian Delicacies." Gotta love sneaky AND smart!

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites