good packaging changes everything

A product with amazing packaging can turn even the most jaded of us industry folk into complete suckers. There's just something about it that draws us in, practically hypnotizing us into grabbing for our wallets. Realizing this power, ImagoBox, a packaging design agency in Croatia, re-packaged some the most mundane things in their city, like bus stops, bike racks, benches, and so on. The packaging was not only creative and beautiful, but it also drew passerbys in to interact and have fun in a space that would've otherwise been boring.

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