e-sports going mainstream, angering real sports fans

ESPN has a lot of media properties from radio, TV, digital, and print. This spring the sports media giant made a new venture in to broadcasting eSports with the Heroes of the Dorm event on ESPN2. This made a lot of people very mad. But, it doesn't seem to have deterred ESPN from embracing the digital competitive world with their new issue of the EPSN Magazine. Yes, it features Marshawn Lynch of the Seattle Seahawks, but it isn't all about his activities in preparation of the 2015/16 football season. Instead, it focuses on his play in Call of Duty and other games. Is ESPN going after Millennials with this new strategy, or just continuing to enrage it's existing fan base? And, like the Body issues, ESPN wants to make this an annual special issue. Good luck, have fun.

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