clever, funny, but bad

This report comes with mixed emotions. A clever (and somewhat insensitive) Chicago Portfolio School student, Paul Feldmann, had designs on promoting his horror film, but didn't have the marketing budget to do so. Paul got crafty and used existing ads to superimpose bleeding eyeballs with the movie's URL placed in the center, over the models' real eyes. Again, clever (and frankly funny), but defacing someone else's work is kind of a (insert inappropriate word here) move.