blend in to stand out

Maybe Whalebone is on to something here. With a new approach to advertising, they're asking advertisers to create ads that blend in with the style of their magazine. Rather than featuring various clashing ads that nobody pays attention to, they want seamless ads that fit the theme and layout to get noticed more. This submerssive approach actually makes a lot of sense in a world where ads are constantly in your face.

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  • Breakfast of Tuesday, June 09, 2015 8:12 AM
  • Posted by Stephen Palinkas

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