aldi wants you to buy cheap
ALDI is a magical place where you have to make a deposit on a shopping cart, only see one or two employees, and can shop for stuff at prices you can't believe. And a lot of people think that the quality can't be as good as the big brands. So what does ALDI do about that? Hire a vampire to show you that their sunscreen is just as good as the big brand. That is certainly one way to do things.