you don't have to be rich to have fun
Which makes you want to vomit more? Downing an entire bucket of KFC yourself, or scrolling through #RickKidsofInstagram for a few minutes? Tough call, but KFC Romania would say it's the rich kids, so they created their own parody hashtag, #LittleMoneyBigFun encouraging KFC lovers to show those spoiled brats you don't have to be rich to have fun . . . or eat food you love of course. The campaign was not only clever, it worked, boosting sales by 21%!
posted by Kristien Del Ferraro @ 8:08 AM
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