you don't have to be rich to have fun

Which makes you want to vomit more? Downing an entire bucket of KFC yourself, or scrolling through #RickKidsofInstagram for a few minutes? Tough call, but KFC Romania would say it's the rich kids, so they created their own parody hashtag, #LittleMoneyBigFun encouraging KFC lovers to show those spoiled brats you don't have to be rich to have fun . . . or eat food you love of course. The campaign was not only clever, it worked, boosting sales by 21%!

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites