you don't have to be rich to have fun

Which makes you want to vomit more? Downing an entire bucket of KFC yourself, or scrolling through #RickKidsofInstagram for a few minutes? Tough call, but KFC Romania would say it's the rich kids, so they created their own parody hashtag, #LittleMoneyBigFun encouraging KFC lovers to show those spoiled brats you don't have to be rich to have fun . . . or eat food you love of course. The campaign was not only clever, it worked, boosting sales by 21%!

Labels: , , ,


Post a Comment

<< Home
  • Breakfast of Thursday, May 21, 2015 8:08 AM
  • Posted by Kristien Del Ferraro

Now your brand news diet is
chockfull of tasty tales of
Customer Experiences (CX).
Served-fresh every morning for
your daily recommended dose of
marketing inspiration. Never
sugar coated. May contain nuts.

Archives | Look back at these past bites
Topics | Taste all of these flavors