when safety isn’t fashionable, laugh

Motorcyclists know that wearing a helmet could save their life, but what if said helmet gives bad hair? Is it even worth going through life like that?! Our answer to that question is (obviously), “YES!!!” – but maybe motorists can have their cake and eat it too (life with all their limbs AND awesome hair)! These brilliant ads for BMW helmets creates awareness of this vitally important safety precaution and helps to poke fun at the super duper serious result of wearing a helmet. Does it fix the pervasive “bad hair problem”, no. Does it remind consumers to wear (and buy) a helmet and give consumers a laugh? Yes.

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