this billboard's not for men
Beer brands rarely (if ever) market themselves specifically to women. Women, however, are the fastest growing beer drinking demographic. Astra beer in Germany knows this, so they created the first digital billboard ONLY for women. Using gender recognition technology, the billboard only serves up its funny advertising videos to women. If you're a man it tells you there's nothing here for you. Underage? It knows that too and serves you up a message saying you're too young. In fact, there are over 70 very quick, funny videos you can be served depending on the situation detected. Now if it could only serve women a real beer, it would be the best beer billboard ever.