Looking for a beer that will take you to more beer? Have no fear, the GPS Heineken bottle is here. In effort to drive people to their brewery in Amsterdam, Heineken created a bottle with a special GPS system to take you there. Bottles were placed throughout the city to give lots of joy to the lucky people that found them.
The fact is the execution is more appreciable than the idea itself. As a branding practitioner, I would love to know how can we execute such kind of creativity for small or wanna-emerge brands?
1 comment:
The fact is the execution is more appreciable than the idea itself. As a branding practitioner, I would love to know how can we execute such kind of creativity for small or wanna-emerge brands?
Post a Comment