this beer will lead you to the promise land

Looking for a beer that will take you to more beer? Have no fear, the GPS Heineken bottle is here. In effort to drive people to their brewery in Amsterdam, Heineken created a bottle with a special GPS system to take you there. Bottles were placed throughout the city to give lots of joy to the lucky people that found them.

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At 4:27 PM, Anonymous Saikrishna said...
The fact is the execution is more appreciable than the idea itself. As a branding practitioner, I would love to know how can we execute such kind of creativity for small or wanna-emerge brands?  

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