Passively engaging consumers with traditional mass reach vehicles is no longer the most effective way to make a lasting impression on consumers. Brands like Powerade are responding by getting creative and using technology to reinvent media to be more engaging. Powerade’s street level billboard supports their new tagline, “you have more power than you think” by encouraging consumers to test their physical limits with interactive fitness installments! Now that’s what we call, an active engagement.
What? Who doesn’t enjoy a little marketing humor?!
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