IKEAflakes for breakfast

Toast or pastry? Soft or hard pillow? These are the questions you’ll need to answer when attending the IKEA Breakfast in Bed pop-up cafe. In an effort to promote their bedding options, they’ve decided to create an intimate brand experience that ties these two amazing things together. Rather than sitting at a table, you get to sit in one of their beds and get served by trained staff. Just don't spill the OJ!

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