followed by a billboard
Pamphlets with photos of adorable doggies in need of forever homes are a good start in spreading the word about dog adoption, but Battersea Dogs Home in London took in one awesomely giant step further. See, once you walk away with the brochure it's easy to forget the message and continue on with your business . . . unless one of the adorable doggies follows you as you walk through the mall to let you know they want to go home with you. How exactly? By embedding RFID chips in the pamphlet and rigging up a series of billboards throughout the mall to sense the brochure so it appears the dog is following you. Awwwwww, how can you resist that?!