Wednesday, May 06, 2015
did Audi take a wrong turn?

It's one of the oldest gender stereotypes in the book: women labeled as bad drivers. Audi Ireland decided to latch onto that belief with their latest campaign featuring tweets containing images of women getting themselves into some pretty ridiculous predicaments that could only be a result of bad driving, complete with distasteful sexist digs and the hashtag #womendrivers. Before you ladies go worrying your pretty little heads (ahem, that's sarcasm), it's actually all a farce. The links in the tweets take you to stories about women being important drivers in fields like technology, sports, and science. Sure, it's a pleasant bait and switch surprise, but the whole thing is just a little off-putting.

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posted by Kristien Del Ferraro @ 8:09 AM   0 comments


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