Coke expands its product line
Not sure why this hasn't happened before, but Coca-Cola is now expanding its line to include cans with Braille. The idea came about during the "Share a Coke" campaign, as people with blindness were unable to see their names on the cans. The new cans allow them to feel their names and Share a Coke.
Labels: campaign, product innovation, soda
posted by Stephen Palinkas @ 8:05 AM
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