Coke expands its product line



Not sure why this hasn't happened before, but Coca-Cola is now expanding its line to include cans with Braille. The idea came about during the "Share a Coke" campaign, as people with blindness were unable to see their names on the cans. The new cans allow them to feel their names and Share a Coke.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites