clean and simple wins the race
Finding the proverbial “white space” can be critically important when trying to gain share and Spontex, a cleaning brand, has taken this to heart - literally. They’ve done their work in making their social media pages so spotless that their Twitter feed is filled with blocks of clean white spaces! When intrigued consumers clicked on the unexpected posts, a hidden image and/or message appeared.
This is a great example of simple and clean being the biggest and loudest way to get the attention of consumers.