While it's not hard to be the world's smallest when you're store is an iPad, this gets points for being clever. In the biggest retail strip in Brazil, Netshoes set up a tiny little space, no larger than the iPad that hung on the wall, complete with a tiny little welcome mat and sign. Shoppers could simply step up to the iPad and browse over 40,000 shoes on sale on their website, and even make a transaction right there.
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