volvo lights you up

Everywhere in the world except for the US cycling as a mode of transportation is a common thing. Most of them don't ride at night wearing all black like the promotional images, but Volvo knows people ride their bikes and has decided that it wants to make those bikers more visible to drivers. Enter LifePaint. Is it in part marketing for their new car? Yes, but that doesn't make it less useful (as long as it actually does what it says). Be safe and share the road with cyclists of all kinds, even the non-glow-in-the-dark ones.

Labels: , , ,

At 2:56 AM, Anonymous Saikrishna said...
Hi Cory, this is Saikrishna from WindowSquare, India. This is fantastic way of addressing a serious concern and that's when brands earn more respect and trust.

Post a Comment

<< Home
  • Breakfast of Thursday, April 02, 2015 8:13 AM
  • Posted by Cory

Now your brand news diet is
chockfull of tasty tales of
Customer Experiences (CX).
Served-fresh every morning for
your daily recommended dose of
marketing inspiration. Never
sugar coated. May contain nuts.

Archives | Look back at these past bites
Topics | Taste all of these flavors