Tuesday, April 14, 2015
pounds of hounds on the loose

Banknote Origami Dogs Released onto Streets of London

Hundreds of origami dogs made out of U.K. banknotes were randomly placed in the streets of London this week as part of a campaign to show how the average person overpays on their life insurance.The stunt was carried out by online life insurance provider Beagle Street, with a team of origami experts spending hours folding five hundred dogs out of £10 notes.Learn more: http://www.psfk.com/2015/03/beagle-street-origami-dogs-release-the-pounds.html

Posted by PSFK on Thursday, April 9, 2015


Beagle Street, UK insurance providers, created 500 adorable little origami beagles (appropriate to their name) made out of £10 banknotes and placed them throughout the streets of London. The banknotes were for the taking by anyone that found them (score), but each came with an important message that Beagle Street's competitive rates put money back in their pocket. Simple but effective, just the way we like our stunts.

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posted by Kristien Del Ferraro @ 8:08 AM   1 comments

1 Comments:
At 1:43 AM, Anonymous Saikrishna said...
I felt the video is incomplete without showing how people responded to it and what's the outcome.  

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