jeans so fly, they will move you

First of all, this is brilliant. Second of all, this is hilarious. Third of all…ok, I can’t balance this with a third pithy statement but the fact is that the new Taiwanese “sports-friendly” ‘Cool Knitted Denim’ line has built awareness of the product in a truly unique fashion (yes, pun intended). The brand bravely lured consumers into a faux dressing room and immediately after the consumers zipped up, the floor (read: the treadmill) started to move – challenging the unsuspecting shoppers to a legit road test! The reactions are amusing – but why isn’t anyone crying about the fact that there was a camera in a DRESSING ROOM?