One would think that the king of soda, Coca-Cola, would be laughed out of any gym or serious exercise class, but that perception may be changing with their recent sponsorship of the My Fit Family Challenge app. In an effort to fight obesity and to make the world a wee bit healthier, the brand is testing out the new application that encourages friendly fitness competitions within the family unit - wrapped in a rewards system that offers prizes (something Coke is intimately familiar with!)
It’s a valiant effort toward creating a healthier world, but coming from Coca-Cola, is it fit or false?
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