Thursday, April 30, 2015
i see london through those plastic pants

Are you a fashion elite that had the wind taken out of your sails when you found out that the Plastique fashion line was all a ploy? Turns out you can thank Fruit of the Loom for the whole thing. If you aren't aware of the campaign, it included parody ads in print, digital and experiential all over the place. Well played.

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