you can't skip this
Seriously, does anybody NOT click "skip" on YouTube pre-roll ads? Anybody? Annnnyyyyybody? Yeah, that's what we thought. So, if you're a YouTube video advertiser, how do you make sure people get your message? By making the ad end before users even get the option to skip, DUH. In a world where video is digested in :06 - :15 doses, why wouldn't you do this?