Unless you are the one making the ad, we rarely think about the research and thought put in to an ad. We usually think about weather it was funny, interesting, or down right confusing (I'm looking at you, every perfume ad ever made). Dove has been working the 'everyone hates how they look' angle for a little while now, but the research backs it up. Now they move to France to prove that a person's inner thoughts are just as bad there.
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