See what they did there? It's like moonshine, but with Dew instead of moon... Clever. What is it? Well, it appears to be Mt. Dew but made with natural cane sugar and without all of the dyes and additives that you would expect from the neon colored fizzy drink. It doesn't contain alcohol, even though it has the play on words. I'm still unclear on who is going to buy this. Isn't Mt. Dew's primary demo middle school boys?