It is probably a hipster's worst nightmare when his / her trendy, off-beat behavior is finally captured by Corporate America. This time, Target targets the lumbersexuals under their new retail initiative, Target Collective - a campaign that features a handful of high-end men's brands. The brands all claim to manufacture locally and fit under Target's new
lumbersexuals go mainstream
It is probably a hipster's worst nightmare when his / her trendy, off-beat behavior is finally captured by Corporate America. This time, Target targets the lumbersexuals under their new retail initiative, Target Collective - a campaign that features a handful of high-end men's brands. The brands all claim to manufacture locally and fit under Target's new
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