lumbersexuals go mainstream



It is probably a hipster's worst nightmare when his / her trendy, off-beat behavior is finally captured by Corporate America. This time, Target targets the lumbersexuals under their new retail initiative, Target Collective - a campaign that features a handful of high-end men's brands. The brands all claim to manufacture locally and fit under Target's new hipster artisanal desire. Products include leather goods, stationery, "rugged attire" - you know, all the fixings for the perfect lumbersexual. Prices range from $10 - $270, so all you self-proclaimed lumbserxuals: hop into your Prius's and head on over to your closest strip mall. Target just stole all your swag.

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