kids show kimmel what's up



Everyone is pretty familiar with the popular Jimmy Kimmel segment "Celebrities Read Mean Tweets." The audience watches real life celebrities read the mean sh*t people on Twitter say about them. It's funny because they're famous and we all know that a few disgruntled fans (or haters) won't affect them. But what happens when real kids read mean tweets about them? Canadian agency St. John parodies the segment in a serious way to raise awareness about cyberbullying. The result is eye-opening and shows the fine line between poking fun and causing serious harm.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites