The answer is all of the above. Or none of the above. Or maybe just one of the above. It doesn't matter, a dress broke the Internet. Take that Kim K.! Annoying as it may be, it’s actually quite amazing how something so small like a photo of a dress can become a viral sensation within hours. Of course the brand-wagoners (yeah, that’s right) couldn’t let this one slip away without some real-time social chatter. Some good, some bad, some just out there, but always fun to analyze.