If there is one thing the internet has excelled at over the years it is uniting people around their hate for brands. This time it is hate for Starbucks and their efforts to jump in to the national race conversation. A lot of people have piled on to tell Starbucks that they are just boiling the conversation down and forcing baristas to have uncomfortable conversations. So, is their effort in vain or were they right to say that bringing attention to the issue is "worth a little discomfort." Read more.