Yes, this is really a thing on Instagram. Well now that we’ve cleared that up, Banana Republic has tapped into this quirky hashtag and added a twist for good. They created various “organic” posts and changed the hashtag to #HotDudesReadingForACause which supports First Book, a childhood literacy foundation. Sure the posts feature men wearing Banana Republic clothing, but at least they’re turning a borderline creepy trend into a good one.
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