flavor of someone's home
Did you grow up eating flavored rice and noodles from Knorr? The memory seems to be the most comforting thing now that we are older we and more aware of the ingredients in these bags. Knorr wants to capitalize on that nostalgia in their new campaign that touts "The greatest flavor on earth? The taste of home." So, live a little and go get your self a bag of cheddar broccoli rice and forget about the unpronounceable ingredients.