Beethoven to the rescue
No, not Ludwig, the big furry 4 legged one. Last week at SXSW Mophie enlisted Saint Bernards to rescue dying phones all over Austin. With a simple tweet, you could have been sent a pup with a battery pack to charge your phone. They also had a rescue lounge where you could meet these friendly pups and/or adopt one. With all of the clutter and competing brand activations at SXSW, this one stood above the rest.